Nearly every content creator on Instagram and TikTok uses hashtags to boost their organic reach with the goal of picking up some extra views, likes, and even followers. And who knows, sometimes, thanks to one hashtag that brings in a ton of engagement, that can be the only thing you need to go viral and spiral your way to success.
But, before you can do that, you need to make sure you’re using the right hashtags that are not only relevant and trendy right now but also suit the content that you’re making.
So today, we’re taking a deep dive into the history of hashtags, why you should make use of them, and the best Instagram and TikTok hashtags you should be using in 2022.
The History of Hashtags
Hashtags first became a thing on Twitter back in 2007, and thanks to how well they interconnected the community on the social media website, the hashtags feature was quickly adopted by nearly every other social media platform on the internet.
Today, nearly every TikTok and Instagram creator uses hashtags to help them target and grow an audience organically.
Read more: Best TikTok Tricks That You Should Know!
Best Instagram & TikTok Hashtags in 2022
While buying TikTok views or Instagram views is a great way to make your content go viral, combining your paid efforts with the right hashtags is a great way to spread the word about your content and reach new audiences completely for free. Each of the platforms has a limit as to how many hashtags you can use, so make sure you pick wisely.
To help you out, below, we’ll look at some of the best Instagram and TikTok hashtags in 2022.
As a word of advice, make sure to only use hashtags that are relevant to your content. You don’t want to use the #travel hashtag if you are posting a video about your pet just because it’s popular.
Why Use Hashtags in Your Content?
If you can’t afford to buy Instagram followers or another type of engagement, the second best way to grow on social media is by making use of hashtags every time you post content online.
Using hashtags in your content is super important, especially if you’re new to the platform and are trying to grow an audience that would be interested in what you have to say. When you create a post using a particular hashtag, your content will be grouped with all the other content in that hashtag. So, anyone following that hashtag or people who react to similar content has a higher chance of encountering your videos when scrolling through the platform.
Instagram and TikTok hashtags are very useful for marketing your content, especially if you pair that with buying Instagram likes or buying TikTok likes (depending on your platform).
To take full advantage of the hashtags feature, you need to make sure to only use those relevant to your content. That way, the people who will come across your content will be interested in what you have to say.
You can read additional TikTok articles here.