Iris is a consultant, researcher, and the editor-in-chief of the SocialBoosting blog, specializing in social media, digital growth, and marketing strategy. She is a graduate of the University of California, where she studied Engineering and Computer Science, and has served as Social Media Manager at a leading social media company.
Born and raised in California, Iris developed a fascination with technology at an early age. She carried that passion into her higher education, earning a full scholarship to the University of California. There, she pursued a dual major in Engineering and Computer Science, completing her senior thesis on advancements in the architecture of social media platforms and graduating magna cum laude. Iris later transitioned into the corporate sphere as Vice President of Innovation and Strategy at a leading social media company before bringing her expertise to SocialBoosting as senior social media marketing consultant, head editor, and lead author.
At SocialBoosting, Iris plays a vital role in shaping the direction of the brand. She ensures the consistency and quality of all services, curates and refines blog content, and publishes in-depth research on Instagram, TikTok, and emerging digital trends. She also leads webinars and roundtable discussions on growth strategies and the expanding role of artificial intelligence in online engagement. Notably, she spearheaded SocialBoosting’s groundbreaking AI-powered solutions for Instagram and TikTok, setting a new benchmark in the industry. Beyond her professional work, Iris enjoys hiking and photography. She lives on the California coast with her family and loves exploring new places with her two children and their golden retriever.
