TikTok is one of the best places to grow your brand, whether you own a business or want to get your name out there. But to grow your brand on TikTok, you need to post content that catches the attention of your target audience.

A great way to know exactly what content to post on TikTok is by looking at the current trends and what content people are viewing the most. With all the content on TikTok, it can be hard to determine which one gets the most attention, but we did the research so you won’t have to.

What Type of Content Gets the Most Attention on TikTok?

TikTok is the go-to platform for short-form video content. These are videos that are usually less than a minute long and instantly capture the audience’s attention. And if you plan on posting your own TikTok videos soon, here are some of the most popular categories of videos TikTok users are always willing to watch.

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Millions of people from all over the world turn to TikTok to get entrainment and improve their mood. Whether this is because they’re having a tough day or just looking for a distraction during their downtime, TikTok is the primary app for that. So, it makes a lot of sense that entertainment is the most popular category on TikTok.

Now, this is a wide category that includes comedy skits, TikTok duets, musical content, oddly satisfying content, and special effects. So, if you’re looking to grow your brand on TikTok, you definitely want to focus on producing content that is entertaining.

If you’re not so sure about the type of entertainment content you want to post, take a look at your competitors and see what they are doing that’s working.


TikTok is a great platform for dance-related content. The dance video category on TikTok is immense, with millions of dancers on the platform starting challenges and posting videos of their moves. That’s why jumping on TikTok dance challenges and using the same audio as the most trendy videos is a great way to give your profile more traction.

You don’t even have to be the best dancer to go viral with a TikTok dance. There are many dance challenges on the platform, from simple to complicated, and it’s up to you to find the one that you perform the best.

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Fitness & Health

With the ever-growing awareness around fitness and health, there’s no surprise that one of the most watched categories of content on TikTok is fitness and health-related. So, if you run a food business, a gym, or anything that can positively impact someone’s health and fitness, you can’t go wrong with sharing your knowledge on the platform.


Another very popular type of content on TikTok is fashion. People love dressing up and looking good, so posting a video of a cool outfit, where you shop for clothes, or how to style yourself for different occasions is a great way to increase your chances of being seen by some of TikTok’s 750 million active users.

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With over 750 million active users that span across all demographics, the type of content most viewed on TikTok is incredibly vast. So whether you’re into health and fitness, dance, fashion, or want to make people laugh, there is an audience patiently waiting for you on TikTok, so don’t hesitate to just make a start and start testing out what works and what doesn’t.

You can read additional TikTok articles here.