TikTok Strategy: The Best Strategy To Grow Your TikTok Audience

Writen By Murphy
on July 27, 2023

4 Min Read

Do you want to use TikTok to grow your audience and business? Looking for an effective strategy?

Are you ready to take your TikTok game to the next level and expand your audience like never before? Look no further! In this article, we unveil the ultimate TikTok strategy that guarantees to supercharge your growth and captivate a larger audience. Discover the tried-and-tested techniques and insider tips that will set you on the path to TikTok success. From engaging content ideas to smart promotion strategies, get ready to unlock the full potential of your TikTok presence and watch your audience soar to new heights!

How to Develop the Best TikTok Strategy?

This article presents a four-step approach to crafting TikTok content, designed to assist you in reaching your business objectives.

Niche up to find three TikTok audiences to target

When it comes to marketing, it’s obvious that knowing your specialty and target client is critical. However, when it comes to marketing, particularly that which you share on TikTok, you should begin by niching up rather than down.

Then take it a step further and niche up to an even larger audience—your target audience. This could be information from a relevant profession or personality-based content that appeals to folks who are less inclined to convert right away. The aim is to connect and interact with folks in your larger audience until they’re ready to learn more, and then convert and buy your products or services later on.

If your target audience is a marketing coach or course creator, for example, your intermediate audience may be any content creator, and your top audience could be someone trying to turn their passion into a job.

These creative folks on the lookout for their calling may never become social media businesses, thus they may never convert and buy your services. You can enhance your chances of finding more of your ideal clients and taking advantage of TikTok’s massive growth potential by providing content they can connect with and relate to.

It’s time to start experimenting with your actual content strategy once you’ve determined your three audiences.

Find 4 TikTok Accounts to Follow for Inspiration

Make a list of four TikTok producers to emulate. If you’re looking for TikTok creators to follow, go to the Discover feed and search for them by name or keyword, then look for hashtags or videos with captions that are relevant to those keywords.

Two of these creators should be experts in your field, such as coaches, marketers, or service providers. Essentially, they’re producing the same type of topical content that you are. The other two creators could be from the same or a different field. If you’re in the fitness industry, for example, you might choose two other fitness teachers, then a dietitian, and finally a motivational speaker.

The objective is to observe and examine their content:

Do you like what they have to say?
Walking and talking, dancing, demonstrations, explanations, or humor—which format or sort of content do you prefer?

Remember to take a break from whatever content you’ve been sharing on other social media platforms and focus on the type of TikTok content that grabs your attention and keeps you engaged. It could go in a very different direction. Then consider how you may present yourself in this environment.

Make a mix of three different types of content.

Divide your content strategy into three main categories:

Content that is 15 seconds or less is considered brief.
Long, content that lasts up to one minute; three minutes if time allows
Content that ties a certain trend back to you or your point of view is known as trending.

Posting on TikTok on a regular basis is one of the most critical aspects of keeping your videos alive and well. This entails creating and posting a number of new videos each week, possibly two or more per day.

Not only do you want to record a mix of content tailored toward each of the three audiences you specified earlier, but you also want to generate a mix of these three primary forms of content as you’re recording those videos. This keeps your channel expanding and your material in front of the proper people, which helps to promote growth.

Take great note of the features that the producers you’re imitating add in their TikTok videos as you’re analyzing their videos:

Is there a certain duration that generates the most interest?
How do they use text on the screen?
What’s the hook they’re using to immediately grab your attention to the video?
What is their level of vigor?
In what kind of setting are they filming?

All of these considerations go into making TikTok videos that will resonate and connect with viewers.

Make Your Videos TikTok-Friendly

Finally, remember to optimize your TikTok videos for views and growth as you design your TikTok content plan and record your videos. One of the most critical aspects to include in your TikTok video is the hook.

A hook is the opening second of your video that grabs the viewer’s attention and pulls them into it by halting the scroll. There are three basic methods for doing so:

A synopsis hook is a sentence that tells the viewer what to expect from your film.
An empathetic hook is one in which you grasp onto the viewer’s emotional draw and use it to lure them in.
You can use a curiosity hook by asking a question that piques their attention and makes them want to learn more.

Remember that stories connect us with other people when choosing topics for your films and content. Sharing behind-the-scenes stories, success stories, and client wins that you can tie back to your company, and even the story behind the product or service you’re attempting to market will all help your audience connect with you and your product.

Make Captions That Are Relatable But Brief

The caption is the final component of your TikTok video. The hashtags you use in your TikTok video are included in your caption; they are not relocated to the comments and are not separated from the rest of your caption by line breaks. Because the TikTok Discovery stream indexes captions, having relatable, searchable captions can help your TikTok video be discovered after the fact.

These captions might also help your TikTok video gain more views. And, like with hashtags, the longer your caption is, the more screen real space it consumes. As a result, it’s critical to write captions that are as succinct and accessible as possible in order to get your idea through and promote the growth you desire.

You can read additional TikTok articles here.