Want to take your TikTok advertisements to the next level? Are you looking for some motivation?
TikTok is all about making it easy for producers to create engaging video content for the platform, and it provides a few tools to help with the creative process for TikTok commercials. You won’t need years of video editing or advertising experience to create something remarkable with the help of these new innovative tools.
Find Inspiration for Future TikTok Ads
If you’re going to spend money on TikTok advertising, you’ll want them to catch people’s attention and lead to engagement and conversions. Start by conducting some research in the Business Creative Center to get your creative juices flowing and to get a sense of what types of advertising work on the platform.
TikTok created this resource specifically for marketers, giving them even more reasons to use the platform for content development. It allows you to examine top-performing advertising in real-time, allowing you to capitalize on current content trends.
To get started, go to the Creative Center on your computer and sign in. Scroll down the page and click Explore Now once you’ve logged in.
When the Creative Center opens, go to the Inspiration tab in the navigation bar and look for Top Ads, Trend Discovery, and Showcase under the Inspiration tab. What you need to know about each of these tools is outlined below.
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You can check the best-performing auction advertisements that are presently running on TikTok under the Top Ads category. It’s a good idea to restrict your results for your industry to get the most out of this tool. You’ll have a better chance of seeing the types of advertisements your competitors are running this way, so you’ll know what you’re up against when generating TikTok commercials.
You may also filter data by region, campaign purpose, upload source, video time, and format in addition to the industry. You can then sort the relevant videos by reach, interaction, view rate, and date range after you’ve applied your criteria.
TikTok allows you to watch videos right in your browser, eliminating the need to take out your phone. Look through them and see which ones appeal to you. Make a note of any films that stick out or would make an excellent advertisement so you may duplicate these features in your own advertising.
To learn more about a specific ad, click on it to learn more about the advertiser and the amount of engagement the ad has had (likes, comments, and shares). Based on the click-through rate, you may also discover which frame of the video ad was the most valuable. When creating a call to action (CTA) for your TikTok commercials, you can use this information.
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Taking advantage of the current TikTok trends is the best method to gain exposure. Taking advantage of trends increases your chances of appearing on a user’s For You page, resulting in more views and conversions.
Scrolling through TikTok can give you a good notion of what’s popular. The Trend Discovery tool, which is located under the Inspiration tab, is the quickest way to conduct this study.
You can opt to see hot TikToks or hashtags when you utilize them.
If you want to see the most popular TikToks right now, you may filter your results by selecting a date range (the last 7 or 30 days) and a location. You may also sort this list by how hot the video is (a flame indicates how hot it is) or how many likes, comments, or shares it has received. This is useful if you want to create shares because you can see what types of TikTok videos people prefer to share with their friends or on other platforms.
Click on a video to read the caption and see how many likes, comments, and shares it has currently.
Click on the Hashtags category to locate the finest trending hashtags to utilize in captions for your TikTok commercials. You can select a specific location and whether you want to see hashtags selected by TikTok’s editors or popular hashtags on the For You page from here. You can also narrow the search to the previous 7 or 30 days and order hashtags by the number of videos or video views they’ve received.
When you click on a hashtag, you can see how many people have seen it and watch some of the most popular videos with the hashtag in the title. Then you may have a look at some of the films to see what makes them unique on the site.
Refine Your TikTok Ads Creative
Insights, which can be accessed from the main navigation bar, is another feature within the Creative Center.
Here you’ll find a few tips TikTok has recognized as best practices for making high-performing advertising. Keep these tips in mind while you construct your ads, since they may help you get more impressions (the number of times your ad is on a screen).
TikTok also has courses that will teach you how to use transitions to take your video abilities to the next level. Many video makers enjoy experimenting with different transitions to add amusing features to their work, but they aren’t always easy to master. You’ll discover tips for changing your clothes, executing a startling revelation, and more in the Creative Center.
Take a look at them and try capturing a few of these transitions for yourself because they make for a fun video. It may take some time to get used to, so don’t give up too soon.
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Produce TikTok Video Ads via Your Desktop
You don’t have to rely on your phone to make amazing videos with the TikTok Video Editor. Instead, you may use this desktop tool to edit and customize your TikTok movies, as well as add TikTok-licensed music, typefaces, and other features.
To begin, go to the TikTok Ads Manager and establish an account if you don’t already have one. This will get you access to the Video Editor as well as the ability to develop and publish ad campaigns. Click Assets > Creative on the main menu bar once you’ve logged in. Then select Create, which will bring you a menu with a few alternatives, including the TikTok Video Editor.
To get started, you’ll need to either upload video and photographs from your computer or select items from your asset library. After that, you can start editing your clips.
Music, text, transitions, effects, and stickers are all available in TikTok. You’ll have whipped together a fairly spectacular video for your TikTok marketing campaign before you know it.
Because it provides you more control over modifying each frame, the Video Editor tool is ideal for its flexibility and precision. It’s also easier to use than editing on your phone.
2 Native TikTok Tools to Watch For
TikTok is also planning to release a few tools in the coming months. Here’s everything you need to know about them.
Dynamic TikTok Scene
TikTok’s Dynamic Scene tool takes content you’ve already created and splits it into multiple scenes using machine learning. Those sequences will be combined into hundreds of ad variations based on the preferences of your target audience. These versions can then be tried on various audiences to see which ones perform best.
This tool’s purpose is to allow you to run the ads that are garnering the most traction. It’s perfect if you want to create ads quickly and easily, or if you’re new to the procedure. You won’t have to generate many commercials for testing on your own; TikTok will take care of it. It’s worth giving it a shot to see how it goes.
The Dynamic Scene tool has a lot of potential, but it’s not yet available for advertising. Keep an eye out for it to come out. This provides you plenty of time to come up with some prospective ad content so you’ll be ready to go when the Dynamic Scene tool is released. It should help you expand your TikTok account significantly.
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Pop-Up Showcase on TikTok
The Pop-Up Showcase was built by TikTok to help you make your videos more visually appealing than ever before. This application is basically a collection of stickers and graphics that can be applied to videos.
The fact that these stickers are interactive and clickable is what sets them apart. As a result, you may utilize them as a call to action. If you’re marketing a new book, for example, you could use a sticker of a book and encourage people to buy it by clicking on it. It’s a simple method to add interest to your movies and direct viewers to the next step you want them to take.
In the next months, this is another instrument to keep an eye on. When it becomes available to all users, you can expect to see these stickers and photos in all of the most popular advertisements.
To sum up, these tools will come in handy if you want to get the most bang for your money when running TikTok ads. Use them to see what others are doing with their advertising and to bring your own video ads to life. They’ll teach you how to become a pro at TikTok marketing in no time.
You can read more TikTok articles here.