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What Do People Search For The Most On Instagram?

2 Min Read

Whatever your interests might be, there are people on Instagram that share the same interests as you.

Knowing such information is very important, as it will give you a decent insight into the competition you’re likely to face as well as the volume of users that could become potential followers or even customers of yours (if you’re a business).

With that said, there are a lot more people interested in fashion than scuba diving, which raises the question; what do people search for the most on Instagram?

What Do People Search for the Most on Instagram?

Finding trendy searches on Instagram at any given moment is hard. Unlike Twitter, you don’t have a trending tab on the side that shows you the most talked about topics on the platform on that day. On top of that Instagram can be fairly cryptic about their search data, so finding information on this topic is really tough.

That said, one of the best ways to figure out what people search for is by looking at the hashtags people use. Remember, hashtags are great indicators on Instagram as people use them on almost every post. And when searching on the platform, people tend to search hashtags instead of topics or people.

Currently, the number one hashtag on Instagram is #love. This is the most popular hashtag that people are using and searching for. This is a really flexible hashtag that can be used for almost anything, so it doesn’t really tell us much.

That said, there are other very popular hashtags right now that could indicate what people are searching for on the platform. This includes #art, #fashion, #artist, #dog, and #sea hashtags.

This means that the art and fashion content on Instagram is the most searched. If you have a particular topic that you want to check out and see how popular it is, in the section below, we’ll show you how to do just that.

Read more: Check The 20 Best Instagram Accounts In 2022!

How Do You Find the Most Searched Topics on Instagram?

When it comes to finding out the most searched topics on Instagram, you can either do your own research on the app or rely on an external website that already has got plenty of data.

But, since we want to make sure that the data we see is accurate, in this section, we’ll walk you through the process of finding out the most popular topics on Instagram for yourself.

While you can’t see what the most searched topics on Instagram are, if you have a few topics in mind, you can check the popularity of your topic. For example, if you want to check out how popular gardening is on Instagram, simply search for #gardening on Instagram, and IG will tell you how many posts there are with the gardening hashtag.

Read more: 5 Ways To Make Money On Instagram


Finding the trendy and most common Instagram searches is no easy task. Currently, it seems like artsy and fashion content is taking the platform by storm. So, posting outfit pictures, fashion tips, and similar content could be great for the growth of your profile.

However, before posting, always make sure that the content is relevant to your target audience and market. Remember, not everyone finds Instagram success by following trends. You actually have to post content that your audience finds interesting, or else, you are bound to fail.

You can read additional Instagram articles here.

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