When you go viral, you will see a spike in TikTok views, likes, and even followers. But, how exactly do you make content that will go viral?
Since TikTok first launched in September of 2016, it has quickly grown to become one of the world’s most popular and widely used social media networks in the world. To date, TikTok sees over 700 million active members each month.
While a large portion of those 700 million users solely consumes content, unlike platforms like YouTube, a great percent of those are also content creators.
While there is no set method for creating viral content, there are a few techniques and strategies that you can apply in order to maximize your chances.
Tips for Going Viral on Tiktok
Due to the unique nature of TikTok and how the algorithm works, you may find that all you need is one video to go viral on the platform. In other cases, it can take you hundreds of videos before you get the traction that you’ve been hoping for.
Either way, let’s take a quick look at a couple of tips you can use to go viral on TikTok.
Creators on TikTok are some of the most impactful individuals for setting new internet trends. If you want to go viral, it would make a lot of sense for you to create content around topics that users are hungry for. If you create unique and great content that is trendy, it is nearly impossible for you to not see success.
Be it challenges, dances, lip-syncing, or creating satisfying videos, it would be completely up to you and what you enjoy when it comes to the content that you want to create.
To stay up to date with all the trends, it is worth following some of the biggest names on TikTok - the people that most often set the trends.
Post Consistent and Original Content
As we mentioned earlier, chances are that you aren’t going to go viral on your first post. While this can happen, you’d have to be pretty lucky to achieve that. It’s actually recommended for users to post multiple videos a day when trying to grow a following. Having more TikTok followers is a great way to increase the chances of going viral as the TikTok algorithm will deem you authentic.
The easiest way to get followers is by posting often. It is recommended that you post at least 3 times a day when growing your platform. Each video that you post, when paired with the right hashtags can garner a lot of views and potential followers.
To make sure that people are actually watching your content, you have to make sure to post original videos. While it’s always best to follow trends and post content related to popular topics, they still have to have their own original spin and flavor.
That way, more people will be interested in watching your videos, checking out your profile, and sharing your content with other people.
Engage With Other Users
If you’re a new TikTok user, it’s highly recommended to follow a lot of other people online. Popular TikTokers tend to post the latest trends, which is a great way for you to keep up with what’s currently popular. But when building your profile, you shouldn’t just follow popular creators.
It’s highly recommended to follow friends, creators with similar content, as well as people who make videos that inspire you. This gives you a varied feed that can give you great ideas for your next video.
Oftentimes, following other creators isn’t enough. Engaging with the users on the platform is a great way of attracting more TikTok likes, views, and followers. Try commenting, liking, and sharing the content of other creators. Comments on their own can garner likes and followers if you post timely and witty comments.
Another way to engage with users is to use TikTok’s duet feature. You can make video duets where you can dance along with the original creator, sing with them, or even just react to their video.
Use Popular Songs
TikTok is known for being a great place to promote music. And while artists use the platform to promote their songs, content creators can also use different music to get more views and likes on their videos.
When choosing background music for your TikTok videos, make sure to use popular songs. These could be songs that are hot in the billboard charts or random remixes and beats that are popular on the TikTok platform itself.
While TikTok is mostly a visual medium, you shouldn’t underestimate the power of choosing the right song. If you incorporate popular songs into your videos, you can attract a much wider audience as compared to creating videos without music or audio as a whole. So, whether it’s for a dance challenge, travel video, or selfie of your outfit for the day, try adding some trendy music and watch the results that a popular song can bring to your video.
How many views make a TikTok viral?
There is no said number on how many views or likes your content needs to receive in order to be considered viral. As a general rule of thumb, if you are only just starting out, 10,000 views will be considered viral for your circumstances. On the flip side, those same 10,000 would be considered a flop for someone who has 50,000 followers.
Do you get paid for going viral on TikTok?
You don’t necessarily get paid for going viral but rather for the views that your account generates. As you could imagine, if you go viral, you will get more views, and as a result, you are likely to earn more.
To earn on TikTok, you need to meet TikTok’s criteria, which is:
- Be 18 years old or over
- Have 10,000 followers
- Get at least 100,000 video views in the last 30 days.
While there is no clear way to go viral on TikTok, there are quite a lot of strategies that you can adopt to increase your chances. Even when applying everything from above, it can take you 1, 10, or even 100 videos before you get the traction that you’ve been hoping for.
It takes a lot of trial and error to get popular on the app, so make sure to keep posting original content, keep up with the trends, and engage with other users on the platform. That way, you will dramatically increase your chances of going viral while also having a ton of fun in the process.