Do You Know Why Instagram Is So Popular?

2 Min Read 380 Views

Despite being out for over a decade now, Instagram still remains one of the most popular social media platforms in the world thanks to its billion active monthly users.

Since launching in 2010, Instagram has come a very long way and has adapted to the ever-changing needs of the market. But that alone can hardly satisfy users and make them continue using the platform for over a decade.

So, what exactly causes Instagram to be so popular? In this article, we will take a look at 5 reasons behind Instagram's huge popularity across the world.

1- Instagram Is a Visual Platform

One of the main reasons why Instagram has become so popular is because it is a visually-driven platform. People love to share photos and videos on Instagram, and this is something that differentiates it from other social media platforms like Facebook and Twitter.

2- Instagram Is Easy to Use

Instagram is one of the easiest social media platforms to use, and this is another reason why it has become so popular. It is very simple to sign up for an Instagram account, and the user interface is straightforward and easy to navigate.

This means that people of all ages can use Instagram without any difficulty, which is crucial in attracting users across all demographics.

3- Instagram Is Engaging

Instagram is a highly engaging social media platform, and this is another reason behind its popularity. Due to the fact that it is a visual platform, people are able to share photos and videos that are visually appealing and that capture people's attention.

In addition, Instagram also allows users to engage with one another by commenting on and liking each other's posts. Because of its algorithm, this engagement helps to create a strong community on Instagram and contributes to its popularity.

4- New Features

Instagram has changed a lot since the very beginning. With the rise of Snapchat as an example, Instagram launched its "Stories" feature in order to compete with Snapchat.

That completely changed the platform and sky-rocketed the level of consumption by the average user.

In 2016, a new competitor come along out of nowhere, and that was TikTok. To compete against the rapidly growing popularity of the Chinese social media platform, Instagram introduced the "Reels" feature, which basically mimics the function of TikTok - very short and engaging videos on-demand.

5- Lack of Competition

Aside from TikTok and Snapchat, there hasn't really been another social media platform that has posed a major threat to Instagram's popularity. Sure, there has been some competition, but nothing that would pose a major threat that would steal the users Instagram once enjoyed.


There are countless reasons why Instagram took off so quickly and became one of the most popular social media platforms on the internet. And over a decade later, it still is in the top 3 with no signs of slowing down.

From the lack of real competition to the fantastic methods used to combat the rising competition in the names of Snapchat and TikTok - the team behind Instagram has done a great job staying on the top and they certainly deserve it.

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