In a digital world flooded with content, hashtags are the secret weapon creators rely on to get noticed. Whether you're a brand building a loyal audience or a creator trying to go viral, knowing the Top Instagram & TikTok Hashtags in 2025 can make all the difference. This guide will teach you which hashtags are trending, how to use them effectively, and what strategies help boost engagement and discoverability across both platforms.
You’ll also get an updated hashtag list for 2025 categorized by content type, audience, and platform. We’ll explore how to mix niche and trending hashtags to maximize your growth, visibility, and reach this year.
Why Hashtags Still Matter on Instagram and TikTok in 2025
Hashtags continue to be a vital part of content discovery on both Instagram and TikTok. While algorithmic feeds have evolved, hashtags remain crucial because they connect your posts with people searching for or engaging with that specific content.
Instagram and TikTok are both powered by content suggestion engines. However, users still use hashtags to search, categorize content, and explore trends. For brands and creators, hashtags provide an opportunity to join viral movements or increase reach within a niche community.
The idea that hashtags are outdated is a myth. In fact, 2025 has seen a resurgence in curated hashtag sets due to improved AI-driven discoverability and the emphasis on algorithm-friendly hashtags TikTok and explore page hashtags Instagram. These tags enhance visibility and help your content land on the TikTok For You Page or Instagram Reels feed.
Read more: Best TikTok Tricks That You Should Know!
How the Right Hashtags Can Boost Your Reach and Visibility
Using the right hashtags can dramatically increase your chances of being discovered by users outside your current followers. Strategic use of hashtags ensures your content appears in the right place at the right time.
For instance, hashtags to grow your Instagram often include niche and general tags to capture both specific audiences and broad interest groups. Combining short-form video hashtags with monthly trending hashtags ensures that your post is timely and targeted.
On TikTok, it’s essential to use TikTok hashtags to get more views because they feed directly into the discovery algorithm. TikTok’s machine learning prioritizes engagement and interest relevance, so using data-driven TikTok hashtag strategy can push your videos to the For You Page.
Want more attention on your posts? Using the right hashtags can significantly improve your Instagram views by making your content discoverable across feed, search, and Reels tabs.
Read more: How To Get More Followers On Instagram & TikTok
Top Trending Instagram Hashtags You Should Use in 2025
If you want to be seen in 2025, these trending Instagram hashtags 2025 should be part of your toolkit:
- #InstaTrend2025
- #PhotoOfTheYear
- #ViralMoments
- #InstaGlow
- #CreativeCaptures
- #WeekendVibes
- #ReelsDaily
- #IGOriginals
- #BehindTheShot
- #InstaEngage
These tags are popular across photo and video content, and they work well for increasing visibility across reels and carousel posts. Incorporating these high-performing hashtags for TikTok and Instagram allows your content to appear in trending spaces and boost interactions.
Even better? When you combine them with more free likes, your social proof accelerates.
Most Popular TikTok Hashtags for Maximum Engagement
TikTok remains a trendsetter. These viral TikTok hashtags 2025 are dominating the For You Page:
- #FYP2025
- #TikTokChallenge
- #GlowUp2025
- #TikTokMadeMeDoIt
- #SoundOn
- #DayInMyLife
- #TikTokTips
- #OnRepeat
- #SwipeForMore
- #TrendingSounds
These most popular social media hashtags are associated with storytelling, challenges, and musical trends that define the TikTok experience. By incorporating these, creators can increase engagement with hashtags and tap into the virality that TikTok offers.
It’s also important to understand how to go viral with hashtags. One strategy is to test different combinations from these top-performing hashtag sets while tracking which ones lead to more likes, saves, or shares.
Best Hashtags for Reels and Short Form Video Content
Reels and TikToks continue to dominate short-form video, and these hashtags are best optimized for discoverability:
- #ReelItFeelIt
- #TikTokSnaps
- #QuickEdit
- #ReelsInMotion
- #15SecondStory
- #MiniVlog
- #FastForwardFun
- #ReelMeThis
- #LoopIt
- #VideoVibes2025
These Instagram Reels hashtags and algorithm-friendly hashtags TikTok are optimized for engagement triggers like replays, shares, and full views. They’re part of the best hashtag practices for growth, especially for creators in saturated niches.
When used correctly, they help creators boost post visibility using hashtags and maintain a steady stream of discovery and new followers.
Hashtags That Work for Fashion, Beauty, and Lifestyle Niches
Some of the most saturated niches are also the most lucrative. If you're in beauty, fashion, or lifestyle, use these fashion hashtags for Instagram 2025 and beauty and makeup hashtags:
- #OOTD2025
- #MakeupTrend
- #SkincareSecrets
- #FashionForward
- #StyleSzn
- #GlowGoals
- #LifestyleLuxe
- #BeautyBuzz
- #RunwayToRealLife
- #TrendWatch
These must-use hashtags this year connect your content to communities and consumers seeking inspiration, tutorials, or product recommendations. Pair them with high-quality imagery or reels for best results.
To grow consistently in these categories, creators often combine trending and niche tags with authentic engagement and strong CTAs to convert visitors into Instagram followers.
Top Hashtags for Travel, Fitness, and Food Creators
Travel, fitness, and food remain evergreen topics, and 2025 is no different. These fitness TikTok hashtags 2025 and food content hashtags Instagram TikTok help you stand out:
- #FitWithMe
- #TravelGram2025
- #MealPrepMaster
- #PostcardPlaces
- #WorkoutTime
- #HealthyVibesOnly
- #JetSetGo
- #RecipeReels
- #TrainTrackTransform
- #WanderlustVibes
These hashtags help content remain discoverable hashtags for Reels and videos. By using tags that are both seasonal and evergreen, you ensure year-round reach.
Whether you're posting gym routines, scenic shots, or food vlogs, these tags can help reach more users with trending hashtags who are actively searching and engaging with this type of content.
How to Find Niche Hashtags That Match Your Audience
Finding niche-specific tags is key to consistent and targeted growth. Use hashtag research tools 2025 to analyze what works best in your content category. These tools allow you to:
- Track engagement per hashtag
- Spot duplicate or banned hashtags
- Identify long-tail keywords and AI suggestions
If you're unsure how to get started, many creators use AI-generated hashtags for Instagram to streamline the research process. Others rely on top hashtag trackers or TikTok and Instagram hashtag generators to generate personalized sets.
The golden rule? Mixing niche and trending hashtags improves discoverability and authority. Using 5 to 10 niche tags paired with 2 to 3 trending ones is a solid strategy in 2025.
Another tip is to explore seasonal hashtag trends, like best hashtags for January 2025 or summer TikTok hashtags, to keep your content fresh and timely.
Final Tips for Using Hashtags to Grow Faster This Year
Here are some expert-backed tips for getting the most out of your hashtags in 2025:
- Rotate your hashtags weekly to avoid repetition
- Use a mix of small, medium, and high-volume tags
- Avoid banned or flagged hashtags that limit reach
- Align hashtags with post intent and caption context
- Leverage AI tools for hashtag suggestions to save time
- Always monitor performance using analyze hashtag performance tools
To truly find best hashtags for your content, you need to constantly refine your strategy based on what’s working. Look at saves, shares, watch time, and click-throughs to understand how each hashtag affects reach.
Finally, knowing how many hashtags to use is just as critical. While Instagram allows up to 30, studies suggest 5 to 11 is the sweet spot. On TikTok, 3 to 5 relevant hashtags typically perform best.
Final Thoughts
Hashtags remain one of the most cost-effective, organic growth tools available in 2025. As TikTok and Instagram continue to evolve, content that leverages optimized hashtags gets discovered faster, spreads further, and engages deeper.
Whether you’re in beauty, fitness, travel, or business, using a combination of updated hashtag list for 2025, AI tools, and data insights allows you to stay ahead. From influencer marketing hashtags to small business hashtags 2025, the possibilities are endless for building an audience and monetizing your content.
Always remember that consistency wins. Use hashtags strategically, track their performance, adapt to seasonal trends, and most importantly, engage with the communities they represent. Doing this ensures your content isn’t just seen, but also appreciated and shared.
If you want faster traction on your content, investing in services like likes or views can jumpstart momentum. But pairing that with smart hashtags is how you sustain it long-term.
FAQ
What are the top hashtags in 2025?
Top hashtags in 2025 include #FYP2025, #ReelsDaily, #OOTD2025, and #InstaTrend2025. These tags are trending across TikTok and Instagram for fashion, lifestyle, and video content.
Are hashtags still effective in 2025?
Yes, hashtags remain an effective way to increase visibility, join trends, and reach specific communities on both Instagram and TikTok.
How to use hashtags on Instagram and TikTok?
Use a mix of trending and niche hashtags. Keep them relevant to the post and rotate them frequently. Limit the number to 5 to 11 on Instagram and 3 to 5 on TikTok.
Which hashtags are trending now?
Currently, hashtags like #TikTokChallenge, #PhotoOfTheYear, and seasonal tags like #SummerVibes2025 are trending across both platforms.
How to go viral with hashtags?
To go viral, use relevant high-engagement hashtags, join current trends early, and post high-quality content that resonates with the target audience.
How to find the best hashtags?
Use hashtag research tools, AI suggestion platforms, and performance trackers to find high-performing and relevant hashtags for your niche.