The COVID-19 pandemic saw the world undergo many changes. Internet users increased, video conferencing sites such as Zoom flourished, and many people had to rethink the way they conducted their working lives.
The COVID-19 pandemic also saw the rise of TikTok as a social force. With nowhere else to go to engage in youth culture, young people flocked to TikTok during the lockdown increasing its users by large numbers.
This has made advertising on TikTok a goldmine for anyone looking to market to youth.
But the youth is famously hard to reach these days. They have an increasingly strange sense of humor and find themselves breaking into many hyper-specific sub-cultures. Brands advertising on TikTok have to learn the specifics of TikTok advertising before diving in.
This article will walk you through everything you need to know about TikTok advertising.
Who Can Advertise on TikTok?
The simple answer to this question is — anyone!
In reality, however, it’s a more complicated situation. Especially if you want to advertise on TikTok through TikTok.
Some of the most successful companies to advertise on TikTok — like Nike — are very large and famous companies. They have the money to spend on TikTok campaigns, which can sometimes get pricey.
TikTok doesn’t readily disclose its ad prices. However, most experts say that TikTok requires a minimum of 500 dollars for ad spending. Like most social media, the price depends on cost per mile; the cost per mile limit in TikTok is 10 dollars.
You should note that some companies pay up to 300,000 thousand dollars for marketing campaigns.
You don’t have to pay this much to deliver a great TikTok ad. As long as you understand your target demographic and how the culture of TikTok works, you should succeed in your ad campaign.
In-Feed Ads
Perhaps the most simple type of ad is in-feed ads. Unlike Instagram — which focuses on images, and Twitter — which focuses on text, TikTok is a video-based medium.
Because of this, creating in-feed ads means filming your own short-form video content. We recommend becoming highly familiar with TikTok before you do this.
In-feed ads allow you to specifically target users by age, gender, and location. Some people just don’t find this specific enough, however. Most products that benefit from advertising on TikTok are geared towards youth — wouldn’t something that could get more specific work better?
In-feed ads are a good option if you want to stay on the traditional course. They work more similarly to TV ads than any other type of ad. People will encounter them in between their selected content.
While it’s a reliable way to make sure your ads are seen, it’s not always the most reliable way to get your ads paid attention to. There’s a reason why digital advertising now outperforms traditional advertising — and it’s not because it apes it.
Let’s take a look at some ways that get specific about using digital ads.
Influencer Marketing
One of the most creative and dynamic ways to advertise on TikTok is to make use of a new sort of advertisement — influencer marketing.
Influencer marketing is the phenomenon where a business will pay a popular TikTok influencer to deliver their message to them. TikTok influencers are people who have a certain, desired amount of followers. Typically, influencers with more followers will charge more money.
Influencer marketing works so well because it allows marketers to get specific. Rather than simply selecting age and location, they can find an influencer whose audience they want to target. Influencers, after all, got their name for the influence that they assert over their relatively small but dedicated portion of the population.
Influencer marketing allows the influencer to create content that appeals to the taste, sense of humor, and aesthetics of their audience. They’ll hardly need to break a sweat to do this since they can incorporate it into their standard content schedule.
Influencer marketing isn’t just a great way to get yourself some new customers; it’s a way to step into the future of marketing. Marketing is now much more centered on taking a small group of people and grabbing their attention, rather than casting a wide but thin net.
However, you can go a step further. . .
Buying Likes
Buying TikTok likes represents completely adopting contemporary forms of marketing. Especially when you combine it with developing a solid social media strategy.
TikTok makes use of an algorithm that favors more popular creators. The more popular someone is, the more likely they are to have cracked the code for creating entertaining and unique content.
On top of this, people are more likely to trust creators with high amounts of likes. It shows that other people have found their content to be engaging.
When you buy TikTok likes and make use of a strong TikTok content strategy, you engage in the new way that advertising works. You handle your own TikTok page and let the algorithm take care of bringing in people for you.
Buying likes is a much more affordable option than most TikTok strategies. This is because it leaves you in charge of how you want to make use of these newfound likes.
At the end of the day, you’re buying likes to help more organic likes come in.
There Are Many Options for Advertising On TikTok
COVID-19 took away many things from us, but it also created a vibrant community on TikTok that you can capitalize on.
There are many forms of advertising on TikTok, but we recommend those ways that make use of the unique modes of communication TikTok has to offer.
You can read additional TikTok articles here.
