The Instagram algorithm is crucial to improving the user experience on the platform. The whole point of the algorithm is to study the interests of the user and provide them with content that they are most likely to enjoy seeing, engaging with, and sharing with their friends and family.
But, as the interests and needs of users change, the algorithm needs to follow suit to ensure that users still get to experience the platform to its fullest.
In 2022, the algorithm will be working in a very different way than it has been over the last decade. Below, we will explore exactly how the Instagram algorithm is going to work in 2022.
1- The algorithm will be more personalized than ever before. It will take into account things like your interests, your age, and your location in order to give you the most relevant content.
2- There will be more emphasis on relationships and interactions. The algorithm will place a higher priority on posts that have been liked and commented on by a lot of people.
3- Posts that are timely and relevant will be given higher priority. If something is happening in the world right now, Instagram will want to make sure that its users see it as quickly as possible.
4- The algorithm will be more selective about what gets shown in the newsfeed. Only the best and most relevant content will be shown, so you won’t have to scroll through as many posts to find what you’re looking for.
5- There will be more video content than ever before. With the rise of platforms like Snapchat and TikTok, Instagram is going to start placing a bigger emphasis on videos. This means that you’ll see more videos in your newsfeed compared to pictures. Speaking of TikTok, we've combined a full guide on how its algorithm work.
6- The Instagram algorithm will be more sensitive to your usage patterns. If you tend to like and comment on photos from a certain account, the algorithm will start to show you more content from that account.
7- The algorithm will also become a whole lot more sensitive to the time of day. If you’re most active on Instagram at night, the algorithm will show you more content that’s relevant to you at that time.
8- Besides the time of day, the algorithm will also pay attention to your location. If you’re following accounts that are based in a different city or country, the algorithm will start to show you more content from the area where these accounts are situated.
So what does all this mean for you? Well, it means that you’ll need to be even more strategic about how you use Instagram if you want to stand out from the crowd.
There are no guarantees that your posts will show up in people’s newsfeeds, so you’ll need to make sure that they’re of the highest quality possible. We've combined additional tips and tricks in other Instagram articles, make sure you check them out.
And most importantly, you’ll need to make sure that you’re interacting with other users and building relationships. The more people who like and comment on your posts, the more likely it is that your posts will show up in their newsfeeds.